Winning brands are excelling at creating and retaining creator communities with impact. And they’re doing it beyond social — they’re bringing creators into the folds of their businesses to innovate product development, brand narratives, and more to create a halo effect around creator marketing programs.
On 12 February at The Berkeley Hotel, attendees heard from and networked with leading industry experts and explored how the right goals, metrics and workflows are shaping the vision of a creator-led marketing future.
Former Head of Brand Communications, The Esteé Lauder Companies
CreatorIQ Connect City Tour London
We connected on building creator communities, finding value in partnerships, measuring success, and much more!
Agenda:
9:00 Networking Breakfast
9:30 Opening Remarks
Gemma Dodd, General Manager, EMEA, CreatorIQ
9:45 Keynote Presentation: The New Community Rules of 2024
Brit Starr, CMO,
CreatorIQ
10:15 Mimosa Break
10:45 The Future of Creator-Led Growth: Scaling, Retention, and ROI in 2025 Panel with Industry Experts
Aaron King, Global Influencer Innovation Director, McCann Content Studios
Katie Carroll, Senior Editor at Large, LinkedIn
Matteo Manta, Sr Ops and Analytics Manager, Prime Video
Moderator:
Reiss Akhtar, Senior Client Partner,
CreatorIQ
11:30 Interactive Roundtable Discussions
Gather with your peers and discuss the ins-and-outs of global brand/creator partnerships. Share your knowledge of the space, network with other industry leaders, and get inspired for future strategies and initiatives.
12:15
Networking Lunch
13:30 End of Event
Our Speakers
What Past CreatorIQ Connect Event Attendees Are Saying
Insightful Execution
Former Head of Brand Communications, The Esteé Lauder Companies
SVP, ION
Peer Perspectives
"Our team learned a bunch and good to see what a room full of peers are thinking about."
Actionable Insights
"An event packed with actionable tips and trends that are sure to make a difference in the social media landscape."
PR and Social Media Executive, Coldr
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