CreatorIQ Connect Roadshow - New York City

DATE

Wednesday, 12 February 2025 

TIME

9:00 – 13:30

Winning brands are excelling at creating and retaining creator communities with impact. And they’re doing it beyond social — they’re bringing creators into the folds of their businesses to innovate product development, brand narratives, and more to create a halo effect around creator marketing programs. 


On 12 February at The Berkeley Hotel, attendees heard from and networked with leading industry experts and explored how the right goals, metrics and workflows are shaping the vision of a creator-led marketing future.


Former Head of Brand Communications, The Esteé Lauder Companies

CreatorIQ Connect City Tour London


We connected on building creator communities, finding value in partnerships, measuring success, and much more!


Agenda:


9:00 Networking Breakfast


9:30 Opening Remarks

         Gemma Dodd, General Manager, EMEA, CreatorIQ


9:45 Keynote Presentation: The New Community Rules of 2024

          Brit Starr, CMO, CreatorIQ

10:15 Mimosa Break


10:45 The Future of Creator-Led Growth: Scaling, Retention, and ROI in 2025 Panel with Industry Experts

Aaron King, Global Influencer Innovation Director, McCann Content Studios

Katie Carroll, Senior Editor at Large, LinkedIn

Matteo Manta, Sr Ops and Analytics Manager, Prime Video

Moderator: Reiss Akhtar, Senior Client Partner, CreatorIQ


11:30 Interactive Roundtable Discussions

Gather with your peers and discuss the ins-and-outs of global brand/creator partnerships. Share your knowledge of the space, network with other industry leaders, and get inspired for future strategies and initiatives.


12:15 Networking Lunch


13:30 End of Event


Our Speakers

What Past CreatorIQ Connect Event Attendees Are Saying

Insightful Execution

Former Head of Brand Communications, The Esteé Lauder Companies



SVP, ION



Peer Perspectives

"Our team learned a bunch and good to see what a room full of peers are thinking about."

Actionable Insights

"An event packed with actionable tips and trends that are sure to make a difference in the social media landscape."

PR and Social Media Executive, Coldr

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